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Analytical Study of Fleet Management in Western Europe from 2023 to 2033

The adoption of fleet management solutions in Western Europe is projected to exhibit an impressive CAGR of 13.6% through 2033. Sales of fleet management in Western Europe are anticipated to reach a valuation of US$ 11,619.80 million by 2033, up from US$ 3,167.40 million in 2023.

Key providers of fleet management are concentrating on expansion, innovation, and customer service to gain a competitive edge. Their strong focus is on research and development to create innovative fleet management technologies. In tandem with this, significant attention is being given to elevate their customer service. Heightened complexity of fleet operations is expected to propel the adoption of modern fleet management technologies. Moreover, increasing government regulations associated with vehicle maintenance and tracking is projected to enhance the prospects of fleet management solutions in Western Europe.

Attributes Details
Industry size of Western Europe countries US$ 3,167.40 million
Expected Industry Size of Western Europe in 2033 US$ 11,619.80 million
Forecast CAGR between 2023 to 2033 13.6%

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Top Trends Impacting the Demand for Fleet Management

  • The concept of mobility-as-a-service is being increasingly adopted by the regulatory authorities and mobility sector in Western Europe. This can be attributed to the fact that these services assist in lowering carbon emissions and overall traffic. This service allows alternatives to driving your own car, like car-sharing, ride-sharing, and carpooling. Additionally, the software streamlines information about drop-offs, pick-ups, payment activity, and car telemetry, making it user-friendly.
  • Demand for adaptable fleet management solutions is witnessing an increase. AI-based solutions that use customer service and digital contact are being utilized in this industry, thus ensuring a high level of personalization and precision.
  • Increasing adoption of digitization by the rental industry is opening up significant profitable opportunities, which are expected to propel the adoption of fleet management software.

Comparative View of Adjacent Fleet Management in Key Markets

The following table provides an overview of the fleet management industry in Western Europe, along with corresponding markets, including Japan and the global industry. Based on the adoption rate, Western Europe is expected to experience higher prospects, expanding at a CAGR of 13.6%. In terms of valuation, the global fleet management industry is projected to reach US$ 13,868.20 million in 2023, significantly surpassing the combined value of the other two industries.

Industry Analysis of Fleet Management in Western Europe:

Attributes Industry Analysis of Fleet Management in Western Europe
Western Europe’s CAGR between 2023 to 2033 13.6%
Industry Size of Western Europe in 2023 US$ 3,167.40 million
Key Trend Emphasis on reducing carbon emissions and traffic congestion through mobility-as-a-service
Key Opportunity Expansion of real-time data gathering for more informed decision-making

Industry Analysis of Fleet Management in Japan:

Attributes Industry Analysis of Fleet Management in Japan
Japan’s CAGR between 2023 to 2033 10.2%
Industry Size of Japan in 2023 US$ 561.6 million
Key Trend Rising innovations focusing on the adaptability and user-friendliness of fleet management
Key Opportunity Integration of AI and IoT for predictive maintenance and route optimization

Global Demand for Fleet Management:

Attributes Global Demand for Fleet Management
Global CAGR between 2023 to 2033 10.4%
Global Industry Size in 2023 US$ 13,868.20 million
Key Trend Increasing adoption of wireless technology is reshaping how fleets communicate and gather data
Key Opportunity Development of autonomous vehicle solutions for enhanced efficiency
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Category-wise Insights

Rising Demand for On-demand Trucks, Cars, and Buses Drives Segment Growth

Leading Fleet Type Trucks, Cars, Buses
Industry Share % (2023) 43.90%

According to the latest estimates by our analysts, the trucks, cars, and buses segment is projected to account for a share of 43.90% in 2023. The segment is also expected to expand at a significant rate over the forecast period. The segment growth can be attributed to the surging request for on-demand trucking services. The benefits of on-demand transportation are enjoyed by drivers, fleets, and customers. The key benefits include optimum container utilization, automated operations, reduced administrative responsibilities, and the potential to cut down costs.

Surge in Hardware Demand as Fleet Managers Embrace Modern Technologies

Leading Component Hardware
Industry Share % (2023) 49.30%

The hardware segment is anticipated to account for a significant share of 49.30% in 2023. This category includes dash cameras, data loggers, GPS tracking equipment, and Bluetooth tracking tags. Several factors are driving the demand for fleet management hardware:

  • The increasing preference for automation and streamlining tasks within fleet management, such as fuel management and vehicle tracking, is boosting the demand for hardware.
  • The surging adoption of modern fleet management technologies like AI and telematics by fleet managers to enhance safety, efficiency, and compliance is positively impacting the outlook for hardware.

Country-wise Insights

Cloud-based Solutions Drive SME Adoption of Fleet Management in Germany

Country Germany
Forecast CAGR from 2023 to 2033 11.8%

The sales of fleet management solutions in Germany are projected to increase at a CAGR of 11.80% through 2033. Several factors are propelling the sales of fleet management in the country:

  • The increasing implementation of fleet management services in SMEs, driven by the accelerating acceptance of cloud-based solutions, is augmenting the adoption of fleet management solutions.
  • There is a surging curiosity among fleet managers in new mobility contracts, attributed to the rising promotion of electric vehicles (EVs) through subsidies and tax advantages.

Wireless Tech Surges are Boosting Sales of Fleet Management in the Netherlands

Country Netherlands
Forecast CAGR from 2023 to 2033 19.6%

The adoption of fleet management in the Netherlands is expected to achieve a remarkable CAGR of 19.6% over the forecast period. Here are the leading factors driving the sales of fleet management solutions in the country:

  • Increasing government initiatives to promote the sales of electric vehicles are driving investments in fleet management solutions.
  • The surging preference for wireless technology, due to its cost-effectiveness and accessibility, is projected to play a key role in bolstering the sales of fleet management solutions.

Upsurge in the eCommerce Activities Bolstering the Fleet Management Business in Italy

Country Italy
Forecast CAGR from 2023 to 2033 17.6%

Italy is projected to witness sales of fleet management at a CAGR of 17.6% through 2033. Given below are the leading factors that are propelling the investment in fleet management in this country:

  • The increasing emphasis of fleet operators on operational efficiency is positively influencing the sales outlook of fleet management in Italy.
  • Increasing eCommerce activities in Italy are propelling the use of commercial vehicles, thus augmenting the fleet management business in the country.

Growing Presence of Service Providers in France is Stimulating Sales of Fleet Management Solutions

Country France
Forecast CAGR from 2023 to 2033 14.5%

Fleet management sales in France are projected to climb up at a CAGR of 14.5% through 2033. Following factors are strengthening the growth outlook of fleet management in France:

  • Increasing presence of service providers in the country is propelling the sales of fleet management solutions.
  • Expanding demand for full-service leasing is forecast to increase the profits of fleet management firms.

Increasing Investments in Big-data Analytics in the United Kingdom to Bring Efficiencies in Fleet Management Solutions

Country United Kingdom
Forecast CAGR from 2023 to 2033 10.1%

In the United Kingdom, the sales of fleet management are projected to surge at a CAGR of 10.1% through 2033. Mentioned below are the leading factors that are propelling investments in fleet management software here:

  • The surging focus on the development of cost-effective solutions for effective fleet management is expected to enhance the scope of fleet management in the country.
  • Innovation in big-data analytics is also anticipated to have a positive impact on the fleet management industry in the United Kingdom.

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Master Plan of the Providers of Fleet Management Solutions

Key participants of fleet management are offering an extensive range of solutions that consists of everything from vehicle tracking to driver training to fuel management. This facilitates fleet managers to reorganize their operations and cut down costs. Additionally, key providers are investing in the development of distinct technologies to enhance their product offerings.

Leading players are acquiring smaller competitors to extend their product offerings and attract more customers. Participants are also forming alliances with other firms operating in the fleet management industry to gain access to the latest technologies and new markets.

Key Developments Occurring in the Fleet Management Industry

  • In March 2023, the United Kingdom's first vehicle-to-grid demonstrator project was launched. The V2G pilot is designed to showcase how technology can be utilized to meet the elevated energy demands resulting from the shift of fleets from conventional internal combustion engines to EVs.
  • In August 2023, TfL achieved a significant milestone with more than 1,000 zero-emission buses, aligning with the goal of having a fully zero-emission bus fleet in Western Europe by 2034.

Key Players Providing Fleet Management in Western Europe

  • Geotab
  • Trimble
  • Verizon
  • Omnitracs
  • Mix Telematics
  • ABAX
  • Inseego
  • Webfleet Solutions
  • TomTom Telematics
  • Masternaut
  • Quartix
  • Ctrack

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 3,167.40 million
Projected Industry Size by 2033 US$ 11,619.80 million
Anticipated CAGR between 2023 to 2033 13.6% CAGR
Historical Analysis of Demand for Fleet Management in Western Europe 2018 to 2022
Demand Forecast for Fleet Management in Western Europe 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of Key Factors Influencing Fleet Management Adoption in Western Europe, Insights on Western Europe Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers
Key Countries Analyzed
  • Germany
  • Italy
  • France
  • United Kingdom
  • Spain
  • The Netherlands
  • BENELUX
  • Rest of Western Europe
Key Companies Profiled
  • Geotab
  • Trimble
  • Verizon
  • Omnitracs
  • Mix Telematics
  • ABAX
  • Inseego
  • Webfleet Solutions
  • TomTom Telematics
  • Masternaut
  • Quartix
  • Ctrack

Key Segments

Component:

  • Hardware
    • GPS Tracking Devices
    • Dash Cameras
    • Bluetooth Tracking Tags (BLE Beacons)
    • Data Loggers
  • Software
    • Fleet Management Software
    • Telematics Software
  • Services
    • Professional Services
      • Consulting and Advisory
      • Integration and Implementation
      • Support and Maintenance
    • Managed Services

Fleet Type:

  • Trucks/Cars/Buses
  • Ships/Vessels
  • Aircrafts
  • Railcars

Application:

  • Fleet Tracking and Geofencing
  • Vehicle Maintenance and Diagnostics
  • Driver Behavior Monitoring
  • Fuel Management
  • Others

Industry:

  • Construction
  • Manufacturing
  • Mining
  • Transportation
  • Oil and Gas
  • Others

By Country:

  • Germany
  • Italy
  • France
  • United Kingdom
  • Spain
  • The Netherlands
  • BENELUX
  • Rest of Western Europe

Frequently Asked Questions

What is the Projected Growth Rate for the Fleet Management Industry in Western Europe?

The anticipated CAGR for the fleet management industry in Western Europe through 2033 is 13.6%.

How Big will the Fleet Management Industry be in Western Europe?

Demand for fleet management in Western Europe is expected to surpass US$ 11,619.80 million by 2033.

What are the Key Strategies Providers in Western Europe are Adopting?

Focus on integrating fleet management solutions with the latest technologies.

Which Fleet Type is Commonly Used by End Users in Western Europe?

Trucks/cars/buses are commonly used fleet types in Western Europe.

Which Component Takes up Significant Share of the Fleet Management Industry in Western Europe?

The hardware segment takes a considerable share of the fleet management industry.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

    3.7. Regional Parent Market Outlook

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Component

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033

        5.3.1. Hardware

            5.3.1.1. GPS Tracking Devices

            5.3.1.2. Dash Cameras

            5.3.1.3. Bluetooth Tracking Tags (BLE Beacons)

            5.3.1.4. Data Loggers

        5.3.2. Software

            5.3.2.1. Software

            5.3.2.2. Telematics Software

        5.3.3. Services

            5.3.3.1. Professional Services

            5.3.3.2. Integration & Implementation

            5.3.3.3. Consulting & Advisory

            5.3.3.4. Support & Maintenance

            5.3.3.5. Managed Services

    5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Professional Services

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Professional Services, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Professional Services, 2023 to 2033

        6.3.1. Consulting & Advisory

        6.3.2. Integration & Implementation

        6.3.3. Support & Maintenance

    6.4. Y-o-Y Growth Trend Analysis By Professional Services, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Professional Services, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Fleet Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Fleet Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Fleet Type, 2023 to 2033

        7.3.1. Trucks/Cars/Buses

        7.3.2. Ships/Vessels

        7.3.3. Aircrafts

        7.3.4. Railcars

    7.4. Y-o-Y Growth Trend Analysis By Fleet Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Fleet Type, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033

        8.3.1. Fleet Tracking and Geofencing

        8.3.2. Vehicle Maintenance and Diagnostics

        8.3.3. Driver Behavior Monitoring

        8.3.4. Fuel Management

        8.3.5. Others

    8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Industry

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2023 to 2033

        9.3.1. Construction

        9.3.2. Manufacturing

        9.3.3. Mining

        9.3.4. Transportation

        9.3.5. Oil and Gas

        9.3.6. Others

    9.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033

10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) Analysis By Country, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Country, 2023 to 2033

        10.3.1. UK

        10.3.2. Germany

        10.3.3. Italy

        10.3.4. France

        10.3.5. Spain

        10.3.6. Rest of Western Europe

    10.4. Market Attractiveness Analysis By Country

11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. England

            11.2.1.2. Scotland

            11.2.1.3. Wales

            11.2.1.4. Northern Ireland

        11.2.2. By Component

        11.2.3. By Professional Services

        11.2.4. By Fleet Type

        11.2.5. By Application

        11.2.6. By Industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Component

        11.3.3. By Professional Services

        11.3.4. By Fleet Type

        11.3.5. By Application

        11.3.6. By Industry

    11.4. Key Takeaways

12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. North-east (Germany)

            12.2.1.2. North-west (Germany)

            12.2.1.3. Central (Germany)

            12.2.1.4. South (Germany)

            12.2.1.5. Other(Germany)

        12.2.2. By Component

        12.2.3. By Professional Services

        12.2.4. By Fleet Type

        12.2.5. By Application

        12.2.6. By Industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Component

        12.3.3. By Professional Services

        12.3.4. By Fleet Type

        12.3.5. By Application

        12.3.6. By Industry

    12.4. Key Takeaways

13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. North (Italy)

            13.2.1.2. Central (Italy)

            13.2.1.3. South (Italy)

            13.2.1.4. Islands (Italy)

        13.2.2. By Component

        13.2.3. By Professional Services

        13.2.4. By Fleet Type

        13.2.5. By Application

        13.2.6. By Industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Component

        13.3.3. By Professional Services

        13.3.4. By Fleet Type

        13.3.5. By Application

        13.3.6. By Industry

    13.4. Key Takeaways

14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Region

            14.2.1.1. Northern (France)

            14.2.1.2. Central (France)

            14.2.1.3. Southern (France)

            14.2.1.4. Eastern (France)

        14.2.2. By Component

        14.2.3. By Professional Services

        14.2.4. By Fleet Type

        14.2.5. By Application

        14.2.6. By Industry

    14.3. Market Attractiveness Analysis

        14.3.1. By Region

        14.3.2. By Component

        14.3.3. By Professional Services

        14.3.4. By Fleet Type

        14.3.5. By Application

        14.3.6. By Industry

    14.4. Key Takeaways

15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Region

            15.2.1.1. Basque Country

            15.2.1.2. Andalusia

            15.2.1.3. Extremadura

            15.2.1.4. Catalonia

            15.2.1.5. Valencia

            15.2.1.6. Rest of Spain

        15.2.2. By Component

        15.2.3. By Professional Services

        15.2.4. By Fleet Type

        15.2.5. By Application

        15.2.6. By Industry

    15.3. Market Attractiveness Analysis

        15.3.1. By Region

        15.3.2. By Component

        15.3.3. By Professional Services

        15.3.4. By Fleet Type

        15.3.5. By Application

        15.3.6. By Industry

    15.4. Key Takeaways

16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Component

        16.2.2. By Professional Services

        16.2.3. By Fleet Type

        16.2.4. By Application

        16.2.5. By Industry

    16.3. Market Attractiveness Analysis

        16.3.1. By Component

        16.3.2. By Professional Services

        16.3.3. By Fleet Type

        16.3.4. By Application

        16.3.5. By Industry

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Component

        17.3.3. By Professional Services

        17.3.4. By Fleet Type

        17.3.5. By Application

        17.3.6. By Industry

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. TomTom N.V.

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Zebra Technologies Corp.

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Trimble Inc.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Cisco Systems, Inc.

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. GoFleet Corporation

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Geotab Inc.

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Digital Matter

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. GPS Trackit

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Fleetmatics Group PLC

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. GoGPS

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. Wireless Links

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

        18.1.12. Embitel

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

        18.1.13. Gurtam

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segments

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

        18.1.14. Teletrac Navman

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segments

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

        18.1.15. Linxio

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segments

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

        18.1.16. StreetFleet

            18.1.16.1. Overview

            18.1.16.2. Product Portfolio

            18.1.16.3. Profitability by Market Segments

            18.1.16.4. Sales Footprint

            18.1.16.5. Strategy Overview

                18.1.16.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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